Aloha
Airlines' unique, daily Trans-Pacific service
brings the Spirit of Aloha from the five
major airports in the State of Hawaii to North America's
affluent, convenient and less congested regional
airports. Aloha Airlines has defined a niche
market providing a high-quality flight experience
from some of the world's most discerning travelers.
Destinations
Served:
- Hawaii
Hilo,
Hawaii
Honolulu, Oahu
Kahului, Maui
Kona, Hawaii
Lihue, Kauai
- U.S. mainland
Las Vegas, Nevada
Oakland, California
Orange County, California
Reno, Nevada
Sacramento, California
San Diego, California
- Canada
Vancouver, British Columbia
Sales cycle: Bi-monthly
Length of Audio Talk Channel: 60 minutes
IFE Flight/Passenger #s:
• # of IFE flights: 1,504 bi-monthly
• Passenger reach: 188,000 bi-monthly
|
Passenger Demographics:
|
HH INCOME:
|
|
| $50,000-$74,999 |
20%
|
| $75,000-$149,999 |
31%
|
| $150,000+ |
12%
|
EDUCATION:
|
|
| Bachelor Degree+ |
45%*
|
| *Of the 45% who have a bachelor's degree, 34% received a graduate degree |
34%
|
HOME OWNERSHIP:
|
|
| Own their own home |
64%
|
FINANCIAL PORTFOLIO:
|
|
| Own securities |
57%
|
| Own mutual funds |
44%
|
| Have a brokerage account |
33%
|
TRAVEL:
|
|
| Average number of trips per year |
5
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Source: Aloha/SMS 2004 Market REsearch
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